Collection: TOYO ENTERPRISE
Post war Japan, during economic revitalization, General Headquarters (GHQ) carried out dissolution of Japanese financial business conglomerates that were dominating the Japanese financial circles. This major political resolution resulted in the birth of multiple new businesses, Kosho & Co. (Koshoshokai) being one of them. Kosho & Co. originated as an import/export company for clothing fabric, and is the predecessor of Toyo Enterprise, as we know it today. In the midst of the post war chaos, the streets of Ginza, Tokyo became flooded with street stalls selling traditional Japanese items such as kimonos to American officers. Soon, the streets were swarmed with Americans hunting for souvenirs to take back to their home country.
Seeing the vast amount of U.S. military soldiers surrounding the street stalls, an employee of Kosho & Co. came up with a radical idea. The employee devised the creation of a jacket featuring embroidered oriental designs. In order to implement this, craftsmen from cities of Kiryu and Ashikaga were gathered for the embroider. They incorporated the details of a baseball jacket, an already familiar design to the Americans. Due to the scarcity of silk, acetate was used as a substitution, a very similar material. Kosho & Co. sold these jackets on the street stalls, and immediately saw a spike in demand. The word spread to the PX (Post Exchange) of the U.S. Army base, and the jackets were shortly supplied to all the bases located in Japan and even internationally. Upon inspection of payment sheets, we can see that these jackets were labeled as a ‘Souvenir Jacket’ back then.
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WHITESVILLE 2-PACK S/S TEE - WHITE
Vendor:Regular price ¥6,490 JPYRegular priceUnit price / perSold out -
WHITESVILLE LONG SLEEVE POCKET TEE - OFF WHITE (WV68849)
Vendor:Regular price ¥8,690 JPYRegular priceUnit price / perSold out -
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WHITESVILLE 2-PACK S/S TEE - BLACK
Vendor:Regular price ¥6,490 JPYRegular priceUnit price / perSold out -
WHITESVILLE LONG SLEEVE POCKET TEE - BLACK (WV68849)
Vendor:Regular price ¥8,690 JPYRegular priceUnit price / per -
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WHITESVILLE 2-PACK S/S TEE - HT-GREY
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SUGER CANE SMALL PLAID L/S WORK SHIRTS - BLACK
Vendor:Regular price ¥20,900 JPYRegular priceUnit price / per -
BUZZ RICKSON'S SET-IN CREW NECK SWEAT - BLACK (BR65622)
Vendor:Regular price ¥14,080 JPYRegular priceUnit price / per -
SUGER CANE SMALL PLAID L/S WORK SHIRTS - OFF WHITE
Vendor:Regular price ¥20,900 JPYRegular priceUnit price / per -
BUZZ RICKSON'S SET-IN CREW NECK SWEAT - OATMEAL (BR65622)
Vendor:Regular price ¥14,080 JPYRegular priceUnit price / per -
BUZZ RICKSON'S SET-IN CREW NECK SWEAT - ORANGE (BR65622)
Vendor:Regular price ¥14,080 JPYRegular priceUnit price / per -
BUZZ RICKSON'S SET-IN CREW NECK SWEAT - NAVY (BR65622)
Vendor:Regular price ¥14,080 JPYRegular priceUnit price / per -
BUZZ RICKSON'S SET-IN CREW NECK SWEAT - HT-GREY (BR65622)
Vendor:Regular price ¥14,080 JPYRegular priceUnit price / per -
BUZZ RICKSON'S M-1951 FIELD SHELL TROUSERS SHORT LENGTH - OLIVE DRAB (BR41962)
Vendor:Regular price ¥30,800 JPYRegular priceUnit price / per