Collection: SAMUEL

SAMUEL was launched in 2001.

This brand, created by Scha Dara Parr members ANI and Naohirok (IIIIINOUT), focuses on illustrations, photo collages, and old-school graphics. ANI's unique sense of humor shines through in his sampling of hip-hop and music culture.

Production was suspended for a while, but the brand made a long-awaited restart with an update in 2024. Drawing inspiration from past archives while adding a contemporary essence, the new collection exudes a unique presence that effortlessly crosses the boundaries between street and art.
The products, which combine the artist's sensibilities with a deep love for culture, range from graphic T-shirts to miscellaneous goods, and appeal to fans of the time as well as the new generation.