BACANCES / BC BAD BITCH LIGHT KEYHOLDER

■Product Details (from brand's HP)

Keychain light.

With various uses such as finding keyholes or contents of a bag in dark places, or even adding a little light when there isn't enough for night skateboarding photography, or as an alternative to a lighter for expressing vibes at dance events!

The original design of this logo, BITCH, is inspired by the logo of a legendary "BEEF" brand. It was launched in 1992 when GIRL SKATEBOARDS was founded, and the riders, having angered the president of their previous brand, were countered with the name "BITCH" against "GIRL".

Soon after, a major Japanese corporation licensed BITCH, leading to a massive expansion in Japan where it even sold portable ashtrays at convenience stores!

From this history, the logo design is a BACANCES-style sampling of the slang term "BAD BITCH," used in current HIP HOP and REGGAE circles to praise "cool women who are independent, confident, and stick to their own style without worrying about what others think."

Only the keychain has a design on the back that says "bacances" with a man and woman happily holding hands.