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In response to the numerous inquiries about restocking, we are restocking in limited quantities. Please take a look at the video.
■ Product details
All filming was done late at night in the eastern Tokyo area where the two companies are located. The footage was shot by getting around the strict security of the eastern area, and it is a film that gives a sense of the real Tokyo, covered in blood and sweat. "EMBRACE THE SUCK" is the first work created by two companies born and raised in the Yamanote area of Tokyo. You will feel like you are going back to the 90s even in this Reiwa era. This T-shirt was created to commemorate the first video work "EMBRACE THE SUCK". It is a limited edition production.
■Material: 100% COTTON ■Country of Origin: MADE IN EASTSIDE TOKYO.
UR® is a new brand that combines skate and BMX, launched by Prime and RODI in 2022. It is a video label that mainly shoots riders active in the eastern Yamate area of Tokyo.
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