ANTIHERO

**ANTIHERO** is a skateboard brand established in 1995 in San Francisco, USA, by professional skater Julien Stranger. It was born as an antithesis to the commercialization accelerating in the skateboarding scene at the time, and has established its unique position as a brand that pursues "real skateboarding."

As the brand name suggests, at the root of ANTIHERO is a rebellious spirit against preconceived notions and hero images. Without elaborate embellishments or conforming to trends, it consistently maintains a raw and rugged street style. This stance is consistent across its videos, graphics, and team composition, earning support from skaters worldwide as an embodiment of the inherent freedom and danger of skateboarding.

Its iconic "eagle logo" and other graphics, while simple, exude a powerful presence and have become established icons in street culture. The designs incorporated into decks and apparel are not merely brand logos; they express ANTIHERO's philosophy itself.

The team also includes legendary skaters with both style and individuality, such as John Cardiel, Tony Trujillo, and Grant Taylor. Their riding symbolizes the rawness and realism that the brand embodies.

Even today, ANTIHERO continues to disseminate its unique culture through decks, apparel, and video works. As a brand embodying "freedom" and "rebellious spirit" in skateboarding, ANTIHERO continues to be at the heart of the street scene.

ANTIHERO