VILLAGE PM now available
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Prime now carries the hottest skate shoe, "VILLAGE PM."
"VILLAGE PM" In 2024, based in Paris, France, By Basile Lapray and Bram De Cleen
" Skateboarding deserves advanced footwear "
This is a footwear brand founded on the philosophy that
At first glance, the shoes appear quite slim, but when you actually wear them, they have a tight, enveloping fold, but are not as tight as you might expect from their appearance; rather, they have a soft feel similar to shoes like VANS or Converse.
Lace placement
The first thing worth noting is the shoelace placement design.
At first glance, the shoelace section appears to be positioned at an angle.
However, when you put your foot in, you will see that it follows the curvature of your foot. This reduces the excessively oblique feeling and ensures that there is adequate space on the outside of the toes, which is more important for skaters.
The shoelaces run all the way to the tip, making it easy to adjust the size.

Unique outsole
As stated on the brand site,
"Vulcanized manufacturing, cup sole, toe cap construction" - all in one shoe.
The flexible outsole provides a soft feel, durability and reliable grip.
This is truly a skate shoe that has entered a new phase.



