We would like to introduce the newly launched brand " Hombre Niño ".

In 2012, Yoshifumi Egawa, also known as "YOPPI", a founding member of HECTIC, a brand that represented the 90's, the heyday of Ura-Harajuku, and Masashi Seki, who has worked on wear products for numerous labels, created a new concept in 2012. The brand that was launched.

In Japan, it is sold at famous select shops such as BEAMS, SHIPS, and UA.

This time, Prime is also the first skate shop to become an official dealer. The meticulous attention to detail in manufacturing sets us apart from other brands.

Please take a look.

Back to blog